Telling a story that sticks | James Henley

Feb200906

Culture, Society & Mission, Reflection & Contemplation

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Telling a story that sticks

Found some really interesting thoughts from marketing guru, Seth Godin, on superbowl weekend:

Marketing is telling a story that sticks, that spreads and that changes the way people act. The story you tell is far more important than the way you tell it. Don’t worry so much about being cool, and worry a lot more about resonating your story with my worldview. If you don’t have a story, then a great show isn’t going to help much.

His thoughts have a really interesting application to mission – in putting on a great show have we forgotten the story? Or turned the story into a series of teaching points?

James Henley

Yep... I think what's interesting about Godin is that he seems to disagree with the "medium is the message" concept. It's the message that matters rather than the way it is told - and the two are seperate entities.

Perhaps the most attractive story is one that is embodied? through relationship?

Dylan

Interesting stuff, also doesn't the story have alot more impact whn told from a point of relationship.

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